Southern California Region FSC Rep.; Professor emeritus in marketing at the College of Business Administration, California State University Long Beach.
David A. Horne (Ph.D., MBA, BS Industrial Engineering; all from the University of Michigan, Ann Arbor, Michigan) was a Professor of Marketing and the Director of Graduate Programs for the College of Business Administration at California State University Long Beach until he retired in 2015. He has also been a Visiting Professor of Management at the Jesse Jones School of Business Administration at Rice University in Houston, Texas and at the Ross School of Business at the University of Michigan. At the graduate level Dr. Horne taught corporate strategy and several Marketing classes. At the undergraduate level he taught Retailing and International Business.
Professor Horne’s research interests are in the area of consumer privacy concerns and disaster preparation and recovery. Dr. Horne’s research has been published in The Journal of Consumers Affairs, International Journal of Service Industry Management, European Journal of Innovation Management, Research in Consumer Behavior, Psychology and Marketing, Current Issues in Research and Advertising, the Association for Consumer Research Proceedings, the American Academy of Advertising Proceedings, the Interactive Marketing Association Proceedings and the American Marketing Association Proceedings. He also co-edited a book about consumer’s recovery from disasters entitled Earth, Wind, Fire, and Water: Perspectives on Natural Disasters.
Dr. Horne currently serves on the Board of Directors of the California Fire Safe Council and has been that organization’s Treasurer since its founding in 2002. Following the Laguna Fire of 1993, he founded and still chairs the Greater Laguna Coast Fire Safe Council.
